Investing In Yourself

Becoming An Online Entrepreneur

The rapid growth of the Internet has created exponential growth of online business opportunities. For creative and enterprising entrepreneurs, an online business offers a variety of advantages over a more traditional business model.

Online Entrepreneurship

An Investment In Yourself

Online Entrepreneurship
The Road To Wealth

   If you want to create an online business, there is a sequence of steps you can follow to guarantee your success.  You can vastly increase your chances for success by doing the following:

  • Find a need and fill it

  • Write sales copy that SELLS

  • Design and build a professional website

  • Drive traffic to your site via search engines

  • Develop a reputation as an expert

  • Connect with your customers and subscribers via email

  • Increase your sales and income via back-end sales and upsells

Here  are a few tips to help you succeed:


Find a need and fill it

One of the biggest mistakes most beginners make when starting an online business is looking for or creating a product first, then looking for a market second.

If you want to increase your chances of success right from the start, then begin with looking for a market first.  You can start with finding a large group of people who are searching for the answer to a problem but not having much success.  It is going to take some market research.  The internet makes it really easy to gather some market data in relation to your search.


Create sales copy that SELLS

You want your sales copy to take your visitors all the way through the selling process from the time they arrive on your site to the time they decide to make a purchase. 

Design and build a professional website

Ok. So you have your product or service in place.  You have your selling process down cold.  Now you are ready to design and build a professional looking website.  Please do yourself a favor and keep the website simple, straight-forward, and to the point.  When a visitor finally finds your website, you have five seconds to “wow” them.  Research shows that if you do not grab the attention of a website visitor in the first five seconds, they are gone; perhaps forever.  What a meaningless and “avoidable” way to lose a potential customer.


Drive traffic to your site via search engines and Social Media

It has been proven time and time again that the easiest way to drive traffic to a new website is “pay-per-click” advertising.  There are a couple of advantages over waiting for visitors to find your site organically.  First of all, pay-per-click ads show up on the search pages immediately.  Second, your pay-per-click ads allow you to test various keywords, headlines, prices, and selling approaches. 

Another major advantage of pay-per-click advertising, outside of the immediate traffic, is you can use the ads to discover your best, highest converting keywords.  After which you can distribute the keywords throughout your site, within your code, as well as your sales copy.  This will definitely help your rankings in the search engines. Don't forget about Facebook, Twitter, Instagram, and LinkedIn just to name a few.

Develop a reputation as an expert

People primarily use the internet for one purpose.  That purpose is to find the information they need.  Here’s a tip for you.  If you provide that information for free to other websites, you can see more traffic and much better search engine rankings.  Here’s the secret.  Always include a link that goes back to your site with each article you write.

Connect with your customers and subscribers via email

If you want to create a very valuable asset for your online business, then my advice is to create an opt-in list.  What that means is your customers and subscribers have given you permission to market to them via email.  Make sure you do not overwhelm your subscribers with marketing emails.  If you do, you will be making a very detrimental mistake that can take your business down.

Increase your sales and income via back-end sales and upsells

A very important strategy in internet marketing is to determine the lifetime value of every customer you serve.  Here is a very startling fact.  At least 36% of the people who purchase from you will buy again as long as you continue to follow up with them and offer them additional value.  I don’t know about you, but I like those odds.  Here’s the catch.  The hardest part of this formula is making the first sale.  Oh, by the way, I forgot to mention that the first sale is the most expensive one to get.

Here is a word to the wise.  Use back-end selling and upselling to get your customers to buy from you again and again.

Develop a Niche

When business owners ask me why they have such a hard time prospecting and closing business, one of the first questions I ask is, “who is your target audience?”  You want to know what I hear.  I hear things like, “my target audience is anyone who is looking for my product, or anyone who is having money problems, or anyone who is looking to fix their credit, and the list goes on and on”.  At that point in the conversation, I already know what their problem is and how to fix it.  The answer is “niche marketing.” 

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Carlos C. Johnson III
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