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YouTube for Business (2nd ed.)

Online Video Marketing for Any Business

by Michael Miller

The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

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Make Your Own Amazing YouTube Videos

Learn How to Film, Edit, and Upload Quality Videos to YouTube

by Brett Juilly

Have you ever wondered what qualities a video needs to possess in order to captivate the great audience that is the Internet? What does it need to reach the seemingly impossible goal of becoming a viral video? 


Well, you’re in luck. Make Your Own Amazing YouTube Videos is a new guide for users to learn how to shoot and edit their own films using commonly used handheld devices such as a cell phone.

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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business 

by Brad ScheppDebra Schepp

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets.

Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.

Creative Blogging

Your First Steps to a Successful Blog

by Heather Wright-Porto

Creative Blogging shows you how to start blogging for the very first time to express your creativity, reach out and be heard—and even how to make money with your blog!

 

You'll start at the right place: The beginning! Learn answers to the most important and popular questions: What is a blog? Do I need a blog? How do I get started? What do I blog about? How do I blog? Creative Blogging then takes you through the how-to aspects of blogging, so you can quickly learn the terminology and get started.

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Get Rich Blogging

by Zoe Griffin

If you're bored with being bossed around, frustrated that nobody is listening to your opinions, and want to work less and earn more, then you need to quit your job—and start a blog. There is no technical knowledge required: all you need is this book, a laptop, and an internet connection, and you could be blogging your way to wealth and happiness. With tips from the authors of the world's most respected and financially successful blogs on fashion, music, film, men's lifestyle, and women's lifestyle, this book explains how anyone can start up a blogging business from scratch.

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Carlos C. Johnson III
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