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New Business Enterprises e-Books
Elon Musk, Jeff Bezos, and the New Space Race
by Tim Fernholz
For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival.
Elon Musk and Jeff Bezos take center stage in this fast‑paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler.
How to Start a Home-Based Event Planning Business (4th ed.)
Event planning continues to be a thriving business area for the motivated entrepreneur. Jill S. Moran is a certified special events professional with twenty-five years of experience in the field and the owner of an award-winning event-planning company. This fourth edition of her popular book includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits.
Women Entrepreneurs Reveal Their Secrets of Success
Many women have great dreams about owning their own business, yet sadly, it often remains just a dream. The reason? All too often it's simply lack of confidence and self belief that lets them down and a feeling of being too far removed from the famous women entrepreneurs of today and unable to compete on that level. In truth though, there are thousands of women out there who are just like them, but who do own a business and are living their dreams on a scale they choose, successfully mixing home lives with a business and feeling fulfilled.
Your Million Dollar Dream
Regain Control and Be Your Own Boss. Create a Winning Business Plan. Turn Your Passion into Profit.
“Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.”
Jamie Novak, founder of and author of Stop Throwing Money Away and The Get Organized Answer Book
“A heart-pounding read for entrepreneurs who want answers to all those nagging questions. Read it and fly.”
Nell Merlino, creator of the Take Our Daughters to Work Day and Make Mine a Million $ Business programs and author of Stepping Out of Line