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The Official Alibaba.com Success Guide

Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

by Brad ScheppDebra Schepp

Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.

The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier.

social marketing to the business custome

Social Marketing to the Business Customer

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

by Paul GillinEric Schwartzman

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

  • Features plentiful examples, case studies, and best practices

  • Focuses on the channels that are most effective for B2B marketers

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Secrets of the eBay Millionaires

Inside Success Stories -- and Proven Money-Making Tips -- from eBay’s Greatest Sellers

by Greg Holden

Secrets of the eBay Millionaires reveals the inside stories behind eBay’s most successful sellers—including those in the Professional eBay Seller’s Association, who together make more than $1 billion annually on eBay. For the first time in one volume, aspiring PowerSellers will get hundreds of undocumented tips and tricks on building a strong eBay business and maximizing sales and profits. Readers will learn to develop a business plan, identify market need, promote their products, build a solid reputation, and more.

Selling Your Crafts Online

With Etsy, eBay, and Pinterest

by Michael Miller

Do you sell your own handmade crafts or artwork? There’s a whole world of customers beyond what you find at crafts shows and malls. For the first time in history, there’s a great way to reach them: the Internet! In Selling Your Crafts Online, Michael Miller guides you step by step through succeeding in the world’s biggest online crafts marketplaces and attracting new customers where millions of them already hang out.

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Digital Marketing

Communicating, Selling and Connecting

by Charles F. Hofacker

Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfill the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

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Carlos C. Johnson III
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