Starting an Online Business All-in-One Desk Reference For Dummies (2nd ed.)

by Shannon Belew, Joel Elad

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If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now

by Jesse Feiler

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Get Rich with Apps! explains how to:

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• Marry iPhone and Facebook app features with your business and marketing needs

• Integrate apps with other resources, such as databases and websites

• Take advantage of the social web to expand your customer base

• Measure the success of new and existing projects

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All you need is the business advice in this book to get an early foothold in a market with a soaring future.

Social Media Marketing (3rd ed.)

by Tracy L. Tuten, Michael R. Solomon

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Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives.

Blog Marketing

The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

by Jeremy Wright

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All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

KaChing: How to Run an Online Business that Pays and Pays

by Joel Comm, Mark Victor Hansen

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"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."

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