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e-Business e-Books
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Ultimate Guide to Email Marketing for Business

by Susan Gunelius

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.

By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business.

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No B.S. Direct Marketing (3rd ed.)

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

by Dan S. Kennedy

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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Start Your Own Gift Basket Business and More

Special Events, Holiday, Real Estate, Corporate

by Entrepreneur Press

This hands-on guide takes you step by step into the trendy world of specialty gifts and shows you how to establish and launch your own full- and part-time gift basket business right from your home.

 

Learn how to: Set up your business with minimal startup investment Buy low-cost materials and supplies Develop your product list Build valuable relationships with suppliers Effectively market yourself and capture new clients 

Start Your Own Freelance Writing Business and More

Copywriter, Proofreader, Copy Editor, Journalist

by Entrepreneur Press

Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands and start your professional freelance writing business! One of the fastest and least expensive home based businesses to start, the business of freelance writing lets you turn your writing talent into professional independence, set your own hours, choose your own projects and take charge of your income!

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Start Your Own Coaching Business

Your Step-By-Step Guide to Success

by Entrepreneur Press

The $100 billion coaching industry has exploded since the 1990's, as harried business people turn to experts to help them make the right decisions and get motivated. And while there are many books on the market teaching the basics of starting a coaching business, this book covers three unique coaching arenas, motivation, life and business.

Readers will learn how to master the two separate disciplines of a successful coaching business: the art of motivating clients and the science of running a successful business.

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